A Sucker for Marketing (Music)
May 28th, 2007 by timbotronI manage to fall in love with catchy music used in TV commercials, but not the actual products being advertised. The most recent example of this being the music for a new Toyota Prius commercial.
With a little hunting, I found the band and the song:
•The (Swedish) band: Suburban Kids with Biblical Names
•The song: “Rent a Wreck” (an ironic choice for a car commercial).
Here is the song (just click the “play” arrow):
Some other catchy songs on the TV commercial playlist:
•”La Breeze” by Simian (Peugeot commercial)
•”The Whistle Song” by P.J. Olsson (Starburst Fruit Chews commercial)
•”This is the Day (Disinfected Remix)” by The The (Dockers commercial)
•”Beautiful World” by Devo (Target commercial)
•”Zoom Zoom Zoom” by Only the Strong (Mazda commercial)
•”Factor Miedo” by Cartel de Santa (Axe Body Spray commercial)
•”Mr. Blue Sky” by Electric Light Orchestra (Volkswagon commercial)
May 28th, 2007 at 10:58 pm
That’s funny you mention that, Tim. I work at Rumblefish and that’s what we do; music branding. It’s the one piece of a brand that can become the most memorable for a consumer, yet we often don’t consider it as part of the brand experience.
May 30th, 2007 at 1:56 am
So Chris, can you give us a Blogadilla exclusive on what songs Rumblefish has that are next in line for commercials . . . or are very catchy and commercial-worthy? It would be cool to have access to a large stockpile of songs identified as “catchy” in the way the ones on the above list are.