Coke Buys “Vitamin Water” . . . Dammit.
June 1st, 2007 by timbotronCoca-Cola will acquire Glaceau for $4.1 billion. Glaceau makes the second best selling “enhanced water” - VitaminWater. Dammit. It will indeed become the Fruitopia of the new millenium.
June 1st, 2007 at 9:11 am
They also make “SmartWater,” which sells for $2 for a 20 oz. bottle. I’m not sure if ‘Smart’ refers to the consumer for buying it, or to Glaceau for convincing people to buy it!