Doritos X-13d
June 17th, 2007 by timbotron
Behold “The Doritos X-13d Flavor Experiment.”
Firstly, congratulations to Doritos for an exceptional marketing strategy: let the consumers think they’re actually participating in product development research. Their packaging and (overdesigned) X-13d website offer a plethora of hints to the flavor that you as the consumer are invited to guess. I don’t want to give away the surprise, but here are some hints:
•It’s an “All-American Classic” (bulemia?).
•The ingredients include: artificial beef flavor, tomato powder, three kinds of cheeses, beef tallow, and “spices” (prison lunches?).
•The “d” in X-13d just might stand for:
“dear God, it’s like licking a picnic table!”
“did I just throw up in my mouth?”
“dammit, enough with the dill already!”
•These chips taste like David Hasselhoff’s mouth:
•If these clues aren’t enough, here’s a big hint.
The Doritos X-13d website also offers the chance to make your own commercial for this wonderful new flavor - the commercials are already filmed, you create the dialogue. I was only able to produce loud gagging noises. This “make your own commercial” concept is brilliant - as you may remember, it worked so well for Chevy Tahoe last year*.
Looking forward to Flavor Experiment X13e - fried chicken and gravy flavor.
*It looks like Doritos has managed to keep these commercials off of YouTube.
June 18th, 2007 at 9:26 pm
My friend described the flavor as “licking the floor of a McDonalds”
….
I think I’ll pass.
June 19th, 2007 at 2:26 am
THAT’S IT! I knew I recognized the flavor: licking the floor of a McDonald’s.
That’s awesome.
May 18th, 2008 at 11:58 pm
[...] For nearly a year now, Doritos has been subjecting us to flavor experiments. The last Doritos “flavor experiment” I tried tasted like David HasselHoff’s mouth. [...]