Look Out For: Frozen Yogurt
April 4th, 2008 by timbotron
So frozen yogurt had its golden era in the early 80’s – when jogging and aerobicising and ABBA were all the rage – but fell into mediocrity and disinterest by the end of the decade.
In 2005, L.A.’s Pinkberry resurrected frozen yogurt for a new generation by catering to health-conscious hipsters: organic frozen yogurt, made on the premises, and mixed with a range of interesting toppings such as kiwi or Cap’n Crunch. In L.A. (and later New York), Pinkberry became the place to be seen.
The rest of the nation is finally catching up . . . organic frozen yogurt joints are cropping up throughout the San Francisco Bay Area. On any given Friday night in Palo Alto, Fraîche frozen yogurt is standing-room-only.
April 4th, 2008 at 2:51 pm
I’ve got a a Frogurt shop (yes, they bill themselves as a Frogurt shop) on my block in NYC. I’ve yet to try it, but I will this summer.
FROOOOOOGURT!
June 29th, 2008 at 10:35 pm
This still wont beat Yogurt Park in Southside Berkeley, CA! Nor the yogurt place inconspicuously located across the street.