Second Life Meets First Life?
April 8th, 2008 by nerol someonesTo drum up excitement for the upcoming Olympic games, and to tap into the audiences that watch Lost and still remember (enjoy?) playing Myst, a new online game called The Lost Ring emerged in late February. The New York Times recently featured an interesting article about the hidden sponsorship of the game, players around the world, and the relatively cheap cost of orchestrating worldwide phenomena. (Interestingly enough, the article was written on April Fools Day, so it’s unclear whether anyone took the review seriously).
Here’s the trailer that started it all:
The game apparently started with 50 bloggers who knew all those sleepless nights spent online had finally paid off, but has now gotten big enough that there are wikis, podcasts and players collaborating around the world to piece together the story and pick up hidden clues left in cities around the world. The game will culminate during the opening ceremony of the Olympics with some sort of tie-in. You can catch up and join in the fun at The Lost Ring Wiki.
(thanks Alexis)
