Japanese Kewpie™ brand Tarako (cod roe) pasta sauce has an insane marketing campaign. For example: their product icon is a Kewpie (English: Cupie) doll wearing a cod roe egg sac.

Their commercials are entertaining and disturbing at the same time – which is the best flavor of entertaining.

• The Tarako dancing girls sing the praises of cod roe, with hypnotic Danny Elfmanesque music and with Björk video sensibilities.
• Extraterrestrial cod roe babies abduct a little girl at the beach.
• Tarako cod roe babies invade the home of a miniature Björk.
• A catatonic young girl has a hallucination about cod roe babies.
• Another girl at the beach is claimed by the Tarako invasion force.
• Cod roe stormtroopers catch a young girl at the dinnertable.
• A cheerleader who is WAY too happy about cod roe.

It is guaranteed that you’ll have this damn song stuck in your head for hours after watching this (even if you don’t understand Japanese) – it is even worse than the Algorithm Exercise.

“Tattara tattara taratara tarako
Tattara tattara taratara tarako

Onaka ga naru to yatte kuru
Nakama wo tsurete yatte kuru
Tarako kabutte kao dashite
Suiccho suiccho dekakemasu

Futo ki ga tsukeba mado no soto
Futo ki ga tsuku to ie no naka”

“Cod, cod, cod, cod, cod, cod, cod eggs
Cod, cod, cod, cod, cod, cod, cod eggs.

When your stomach rumbles, they come
They come, bringing their friends
They put on their cod egg hats with their faces showing
And effortlessly, effortlessly head out.

Before you know it, they’re outside your window
Before you know it, they’re in your house.”

Bonus Round:
Dress up your own Tarako cod roe baby.

(via Notcot)

Tags: art, culture, food, funny as hell, music, products, video
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