The L.A. Times recently published an article about the growing concern over ShotPaks – alcoholic beverages that come in plastic pouches.
Apparently these pouches of alcohol are marketed toward kids. And this concern is understandable, because kids and teens will drink anything packaged like a shampoo sample.
And bottles confuse them.
And if it is a choice between drinking the unnoticed bottle of Frangelico or Grand Marnier in mom and dad’s liquor cabinet or drinking a plastic pouch of Purple Hooter, what other options do they have? Since 1933 – when they stopped serving beer and gin in public schools – pre-teens have had to struggle to get their drink on.
Another concern: The lack of decent wines marketed toward children.
The best I could find was Sofia Coppola’s Blanc de Blances Mini. It has the same size and feel of canned juices for school lunches combined with the awesome bendy straw of a Capri-Sun. And of the finer canned sparkling wines coming out of the Lawrenceburg, Indiana area, Coppola’s Blanc de Blances is certainly at the top of the list. It goes well with peanut butter and jelly, Chee-tos, and chocolate pudding cups.
Next week: Better marketing strategies for pre-teen cigar and pipe smoking.
